The Marketing Management: Principles and Practices course focuses on supercharging the skillsets of a participant and allowing them to gain the confidence to create, implement and manage a winning marketing plan in any organisation.
Who is this course for?
The course is aimed at those who want to gain a holistic understanding of Marketing Management and how the different areas of market segments work together strategically, operationally and financially for organisational strategy in the marketing mix.
Why choose this course?
Marketing Management is an exciting discipline to be in with unlimited potential. The Marketing
Management: Principles and Practices course empowers participants with practical, contemporary marketing knowledge that can be implemented on the job almost immediately. Over the course of the programme, participants will:
- Gain an understanding of marketing management, its function and role in an organisation
- Understand market segments, targeting and positioning and a working knowledge of analytical tools
- Gain an understanding of brand development and the marketing mix
- Be able to demonstrate the use of integrated marketing communication to support organisational strategy